What is the recipe for a hit TV show? No need for special technologies or production skills. Those are commodities. So is the marketing, really. The path is known: A low-budget (our days, sometimes, zero budget) pilot is made, presented to the audience, then continuing (or not) by the reactions. The bootstrapping version would be just making episode after episode, stream them, buzz as much as you can and hope for the best. Revenues? Ads delivered to the content consumers. Exit strategy? Selling the format/rights to some media giant.
How about a social app like Foursquare, or even a social platform like Facebook? Well, like a successful TV show, a good idea was needed. Something cool. Say, a show about nothing. You'd want a great launch team, such as the amazing David/Seinfeld. All the rest can be bought, once the concept was proved.
So? No technology. The only IP is the barely-defendable idea. Talents are a must. Ads revenues, possibly fast exit path. TV show, social app. Cleveland Brown, Facebook. Cleveland's Facebook. We're not IBM, guys. Not trying to be. Yet - a social app could be a smash hit, giving a YouTube-type returns for early partners. Not too many technological ventures were sold for $1.5B, less than 2 years post launch, right? Current ROI for early Facebook and Tweeter investors are not far (even if, alas, are yet harder to cash).
No business like the show business, you know. In SF as much as in LA.
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